You spent hours sifting through submissions. Endless nights compiling a marketing campaign to promote the event. Spent (way too much) money to supply coffee for your reviewers before their first session began.
Now your event is over. What are you left with (besides a chance to relax a little bit)? Data. Now, that may seem much less appealing than, say, a margarita. However, gathering data from year to year during your event is one of the most important things you can do.
Don’t believe us? Check out these 3 reasons you should gather and save your competitor data: