PitchBurner Blog

Benefits of running competitions for ad agencies (vs. their clients)

Posted by Nathan Jones on Oct 27, 2014 12:28:00 PM

Why You Should Consider Competitions for Your Brands

PitchBurner started with a passion for building engagement in entrepreneurial competitions. Why? Because we identified competitions as being an awesome way to engage potential entrepreneurs, bringing all entrepreneurial stakeholders under one umbrella. They serve as a vessel for two way communication between an organization and their target market. They served as a way for a member of that market to chase their dreams, while engaging in a personal relationship with an organization.

Read More

Topics: Brand Engagement

Competitions as a Foundation for Business Creation

Posted by Nathan Jones on Oct 16, 2014 10:02:00 AM

 

We frequently talk about the different benefits of entrepreneurship competitions. There are many, but when looking at the purpose behind many of these events, there is one in particular that sticks out.

So, what is the main focus of many entrepreneurship events? What is their purpose? Economic growth and support, along with providing opportunities for business creation.

Competitions are a perfect foundation for making a business idea a reality. Why? They bring together all of the key parts of a business into a competition that challenges and inspires all involved.
Long story short: Competitions help entrepreneurs legitimize their business ideas.

Read More

Topics: Resources

3 Steps to Running an Innovative Competition

Posted by Nathan Jones on Oct 14, 2014 6:30:00 AM

You’re an administrator of an entrepreneurship organization and you’ve been tasked to head up a competition element of the programs. Your team has identified, among a host of others, these benefits of running a competition, such as:

  • Competitions bring together all elements needed to give an entrepreneur a start

  • Competitions build engagement and excitement in and around the programs

  • Competitions provide incentive for sponsors to get involved

  • Competitions build prestige around programs and involve major industry players

  • Competitions help engage alumni networks

Of course it’s easy to point out the benefits of the overall program. But what about the actual implementation process? If you’ve never run a competition before, fear not. We’ve put together a few things to help in the brainstorming process.

Read More

Topics: Contests, Competitions and Award Programs

October Favorites

Posted by Erin Carey on Oct 13, 2014 7:32:00 PM

The team at PitchBurner studies market trends and reads, a lot. Between Pulse, Prismatic and Trap.it, it’s pretty difficult not to stay current with industry trends and news. Obviously, our team is always seeking out what others are doing to be successful so that we can share that insight with our partners. However, as any start up should, we do most of our reading simply for the benefit of growing/improving our business.

Each month, we highlight a handful of the articles we read throughout the month and found to be the most interesting and "sharable." October's picks include:

  • Pitch Pointers for Young Entrepreneurs
  • How to Make the Perfect Startup Pitch Deck
  • 3 Mistakes to Avoid when Pitching to Investors

 

Read More

Topics: Beneficial Industry Articles

Virtual Enterprises International: Business Plan Competition for the Youth

Posted by Erin Carey on Oct 13, 2014 5:08:00 PM

Virtual Enterprises International (VEI) is an educational program in which teams of students create and run their own businesses. One of the intended major outcomes of this rigorous national program is for each firm (team of students) to develop and present a formal business plan. The National Business Plan Competition, one of the most prestigious annual business plan competitions for public high school students, is a competition that challenges qualifying teams from across the country to demonstrate their global business expertise through written business plans and oral presentations. The competition showcases best practices, rewards excellence, and trains these high school students to apply sophisticated knowledge and skills typically expected from business professionals and college students. 

With an emphasis on college and career readiness, VEI’s program is an in-school, live, global business simulation that offers students a competitive edge through project-based, collaborative learning and the development of 21st-century skills in entrepreneurship, global business, problem solving, communication, personal finance and technology. Drawing on the European tradition of apprenticeships, this multidimensional, experiential learning model, which is part of a global network of student-run businesses in over 40 countries, transforms high school students into independent-thinking business professionals and their classrooms into offices.

Read More

Topics: Client Spotlights

Award Programs Come in Many Different Forms

Posted by Ellen Peterson on Oct 9, 2014 7:00:00 AM

 Here at PitchBurner, we love when a local  community is engaged through an awesome  awards program. However, it can be difficult to  recognize the potential for an awards program to  run in your area. We’re here to help you run an  awards program that engages and, you guessed  it, awards the noteworthy people in your  community.

 Even with the common goal of recognizing local  businesses, people, etc. in the area, awards programs come in many different shapes and sizes.

Here are just a few:

Read More

Topics: Contests, Competitions and Award Programs, Brand Engagement

How Competitions Promote Consumer Engagement

Posted by Nathan Jones on Oct 6, 2014 6:30:00 AM

Organizations have always made it their goal to engage with their audience. But with the rise of the internet, traditional methods centered on simple touchpoints are far less effective. Consumers desire a relational experience with the organizations in which they choose to associate. You can see it in today’s organizational culture. Even companies with stained customer reputations are attempting to rebuild their relational focuses.

Take United Airlines as an example. While I don’t personally have any negative experiences, I’ve heard negative evaluations numerous times (didn’t they break some guy’s guitar?). But when I flew internationally with them recently, what was the focal point of every ad? “Fly the Friendlier Skies”. And one of the ads that was showcased in this campaign was the ease of connecting with United through social media. Specifically, how United is checking social media constantly to respond and listen to customer comments or complaints. I was happy to see that the focus had returned. I was more interested in engaging with an organization that was willing to form a more personal relationship.

I’m sure there’s tons of counter points to that specific example. But the point remains, consumers are looking for relational engagement. And organizations are looking to make that happen. Did I then go out and engage with United? No, I didn’t. I had no incentive to. So how can organizations build relational engagement with their audience?

Read More

Topics: Brand Engagement

How to Write a Business Plan

Posted by Erin Carey on Oct 2, 2014 7:00:00 AM

Most everyone in the entrepreneurial world knows OF a business plan. They know that it is important and something that, to be successful, one must be able to not only possess, but also reference and explain when presenting to investors. It seems like a scarily-important document and many quake at the thought of beginning its creation process.

Fear not!

Read More

Topics: Contests, Competitions and Award Programs, Beneficial Industry Articles

PitchBurner in Berlin's Silicon Allee: Far more than silicon

Posted by Nathan Jones on Sep 30, 2014 7:00:00 AM

In my most recent trip to Berlin, Germany, I set out to understand the city’s startup culture. In nearly every list of the startup capitals of the world, Berlin, also known as Silicon Allee, sat somewhere near the top. What about the city had earned it the reputation? Was it anything like the fabled Silicon Valley?
 
I don’t like how we equate “startup” and “silicon." While we’re all familiar with the difficulty in defining such a vague idea (go ahead and search “startup definition" and you’ll see what I mean), we also can agree that the word “startup” draws images of hip technology aficionados sipping lattes in glass offices while drawing black dry erase arrows on whiteboards. They’re all wearing hoodies too. In this way, sure, silicon = startup. But in practice, a startup is simply, “a company working to solve a problem where the solution is not obvious and success is not guaranteed,” as stated by Neil Blumenthal, co-founder and co-CEO of Warby Parker. Is this industry specific? Not in the least. And Berlin is a perfect
 example of this slight paradigm shift.
 
Read More

Topics: Client Spotlights, Resources

Why Would a Consumer Participate in a Brand Engagement Event?

Posted by Erin Carey on Sep 25, 2014 7:00:00 AM

 

 

Brands are losing their ability to connect with their audience as a result of modern consumers, not brands, controlling where and how messaging is received. With the over abundance of digital channels, consumers are becoming immune to brand messaging, and are unable to effectively build the lasting relationship with the brand they desire.

 

However, a few brands are engaging their consumers in new and unique online events. These events pull the consumer in because they are:

  • Relevant to the Consumers wants/needs

  • Makes the Consumer feel valued

  • Builds trust between the Consumer and the Brand

  • Shows consistency

Read More

Topics: Contests, Competitions and Award Programs, Brand Engagement

We highlight best practices, advice and current industry news to aid your team in running a successful event.

After running hundreds of successful events, we have compiled our knowledge into articles to ensure your team is well-prepared.

PitchBurner powers interactive experiences through:

  • competitions
  • contests
  • award programs

Subscribe to Email Updates

Follow PitchBurner!